Every profession, science and activity has its own set of rules. Some rules are broadly established and widely accepted, while others aren’t. There are also unwritten rules, corporate policies/cultures, schools of thought when it comes to science, and probably many other types of rules, as well as each individual’s personality, which play a role in the process. Let’s see what happens in the case…
Translation vs Transcreation: which one do you need and why?
by Marina Spanou Nowadays there is more and more talk of transcreation, as opposed to simple translation. With the rise of globalisation and the opening up of new markets and horizons, companies increasingly need to translate their content to various languages; content which does not consist only of contracts and “dry” manuals, but —more often than not— it involves marketing texts that need to…